SPONSORSHIP AND REVENUE BUILDING (2020)
This track has specialized coursework that presents fundamental principles and practices for generating revenue though sponsorship and fundraising. Participants will gain tangible assets for generating sponsorships and revenue for their organization.
#601 Experimental Marketing – and Consumer Engagement: (CyberSeminar) Also known as engagement marketing, bringing trends to life via emotional experiences by capitalizing on events. Companies both large and small are increasing their budgets for experiential marketing. Are you prepared to help with their mission? This course will identify trends driving Consumer behavior and company investments. Presented by L. Ellison, Vice President, Event Marketing Strategies (Ohio State Fair) (February 20, 2020 – 11:00 am CST)
#602 Insights and Tools To Create a Successful Event Sponsorship: (CyberSeminar) Sponsors, now more than ever, are demanding stronger brand awareness and highly visible opportunities to showcase their products and services. From outreach to establishing marketing benefits to determining the right amount to charge, this course will help navigate the challenges that accompany creation and, equally as important, execution of sponsorships. Presented by Ellie Mruzek, Sponsor Relations Manager, Event Marketing Strategies (Ohio State Fair) (March 26, 2020 – 11:00 am CST)
#603 Best Practices for Sponsor Prospecting: (CyberSeminar)Who? What? Where? When? How? Do you have a prospecting strategy? This course will provide the attendees the tools and tactics to develop a prospect list, how to efficiently identify qualified candidates and best practices for tracking and measuring success-digging for gold! Presented by Jeff Milgrom, President/CEO, Event Marketing Strategies (Ohio State Fair) (April 30, 2020 – 11:00 am CST)
#604 Selling It! (CyberSeminar) You have identified your prospects now what? What do you need to know before you make your pitch? Participants will learn the keys to sponsorship by developing a list of questions, learning that listening is more important than speaking, and being able to craft opportunities that deliver on the sponsor’s goals and objectives. Presented by Maggie L. Ellison, Vice President, Event Marketing Strategies (Ohio State Fair) (May 28, 2020 11:00 am CDT)
#605 Effective Grant Writing: (CyberSeminar) Support and grow your organizations efforts through effective grant writing. This course will provide the participants with tools to navigate the grant writing process. Presented by Christina Ryder, CSP – CEO, Grantwell and Instructor of Sociology, Department of Sociology & Anthropology (September 24, 2020 – 11:00 am CDT)
#606 Contracts and Proposals: (CyberSeminar) What does an effective proposal look like? What the key factors in a sponsor contract and what are the legal guidelines? Your fair is competing amongst many local, regional, and national events for companies budgets . . . make your proposal stand out! Presented by Paul Beadle, Chief Executive Officer – Caravel Marketing (October 22, 2020 – 11:00 am CDT)
#607 Keeping it Clean and Legal - IRS Rules: (Presenter-led) What are the rules? This course will review the latest IRS rules and it relates to sponsorships and donors. Is there a difference? Does your organization utilize best practices and are your sponsors and donors confident their donations are being utilized in a legal and ethical manner? Presented by-TBA (2020 IAFE Convention)
Service Learning Project: An integrated activity that connects the concepts and principles of this track to real-life application through volunteerism. Each participant will gain practical experience while focusing on Entertainment and Programming activities. Minimum eight volunteer hours. To be approved by your mentor.
Case Study: Track enrollees will be assigned an active case study related to Entertainment/Programming from a member fair. The group will evaluate the case through provided guidelines, actively engage with the event and provide their final recommendation with a presentation to the IAFE Education Advisory Board at IFM Summit. Each group will be provided an industry mentor to aid the group in their case study efforts.
Testing: In order to complete the track certification, enrollees are required to successfully pass a final exam, administered online. Passing score is considered 90 percent or greater. Enrollee will be provided multiple opportunities to achieve a passing score.
Re-Certification: Upon completion, the enrollee will become “certified” in the respective track completed. Every five years a minimum of three approved continuing education courses are required to maintain “Certified Status.” Continuing education courses are offered, through the IAFE, at the Annual Conventions, management conferences, zone meetings, and other IAFE events.
**Coursework subject to change, courses available ONLY to those enrolled in the corresponding IFM certification track.
2020 Track Registration Closes January 17, 2020