#301 Consumer Behavior: (CyberSeminar) Discover the ways demographics, psychographics and geography influence the way consumers make decisions.  Dive into the research techniques that help marketing professionals determine what audiences to target. Find out how to leverage those key innate, learned and characteristics to increase gate traffic, ticket sales and revenue. -  Presented by Matt Weeks, Ad Farm February 19, 2025

 #302 Building A Strategic Marketing Plan – Your Comprehensive Took Kit: (CyberSeminar) Develop marketing strategies that support your fair’s values and mission, while driving attendance and revenue. Learn how to create a comprehensive, multi-platform plan that includes both inbound and outbound marketing tactics.  Review best practices.  Walk away ready to design and execute a plan that fosters consumer loyalty and brings more guests through your gates.  Brienna Schuette, President – Moxie and Drive Marketing March 19. Confirmed

#303 Relating to the Public:  Effective Communication and Customer Service Techniques: (CyberSeminar) Gather a broader understanding of what the public and key stakeholder groups expect from your organization and how to serve it up to them effectively.  This course delves into building an unmatched reputation through strategic communication and superior customer service, as well as how to cultivate brand advocates who support your mission and message. April 24

#304 How Promotional Marketing Can Change Your Game:  (CyberSeminar) L earn how to build your brand loyalty through effective promotions.  Raise your customer’s interest and influence purchases with best practices of promotional marketing.  Tools provided on how to evaluate your promotions effectiveness and measure success.  Jordan Walker, Owner –Bondfire Strategy.  May 29, 2025

#305 Conquering the Creative Process: (CyberSeminar) Explore techniques that cultivate creativity, even in those who do not believe themselves to be creative. Uncover tools that help you economically generate written content for taglines and slogans, annual themes, marketing collateral materials and more.  Dig into visual creativity and learn how to determine what graphic art appeals most to your audiences.  Conquer age-old questions about keeping creative in house and when to seek the assistance of experts. Brienna Schuette, President – Moxie and Drive Marketing.  August 20, 2025

#306 Contracts, Request for Proposal and Request for Qualifications, Contract Administration: (Presenter-led) In-depth course that looks at the steps necessary for a successful negotiation, from RFP’s to administering the contract.  Contents include negotiation preparation, setting targets, roles of team members, setting strategy, conducting negotiations, and documenting the final agreement. Upon completion, the enrollee will be able to prepare for, secure and administer contracts.  Presented at the annual IAFE convention in Denver, CO.

Service-Learning Project: An integrated activity that connects the concepts and principles of this track to real-life application through volunteerism.  Each participant will gain practical experience while focusing on management/operation activities.  Minimum eight volunteer hours.  To be approved by your mentor.

Group Project: Enrollees are assigned a project related to Marketing and Promotions. The group will actively engage with the industry experts and provide their final project with a presentation at the annual Management Conference.  The class is  provided an industry mentor to aid the group in their project efforts. 

Testing:  In order to complete the track certification, enrollees are required to successfully pass a final exam, administered on-line.  Passing score is considered 90 percent or greater. Enrollee has multiple opportunities to achieve a passing score.

Re-Certification: Upon completion, the enrollee will become “certified” in the respective track completed.  Every five years, a minimum of three approved continuing education courses are required to maintain “Certified Status.”  Continuing education courses are offered, through the IAFE, at the annual conventions, management conferences, zone meetings and other IAFE events.