Explore the process and learn techniques to effectively manage public and media relations. This course provides an introduction to the processes of creating public relations plans; writing for media; dealing with reporters, producers and editors; managing an organization’s reputation; and coordinating programs, campaigns and announcements. Discover why public and media relations are important, what makes something newsworthy, how news is created, and where social media fits into it all. Learn how these principles apply specifically to fairs, expositions and industry-related businesses.
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