Get Started in the Institute of Fair Management
Explore the process and learn techniques to effectively manage public and media relations. This course provides an introduction to the processes of: creating public relations plans; writing for media; dealing with reporters, producers and editors; managing an organization’s reputation; and coordinating programs, campaigns and announcements. Discover why public and media relations are important, what makes something newsworthy, how news is created, and where social media fits into it all. Learn how these principles apply specifically to fairs, expositions and industry-related businesses.
Presented by Brienna Schuette - Moxie and Drive Marketing: Brienna Schuette is the founder of Moxie & Drive Marketing. Previously, she spent the majority of her career creating and executing strategic, multi-platform marketing plans for the Minnesota State Fair's annual campaigns and special initiatives. As the youngest spokesperson in Minnesota State Fair history, Brienna conduced nearly 100 local radio, television and print interviews annually; was interviewed by all four Minneapolis/St. Paul national television network affiliates, plus the New York Times, Tonight Show, USA Today, Food Network and Travel Channel; and wrote hundreds of headlines and promotional pieces seen by millions.
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