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Take your sponsorship and sales efforts to the next level with this in-depth course designed for those ready to move beyond the fundamentals. Explore core concepts of sponsorship valuation, learn the key steps of a successful sales process, and uncover the strategies that drive results. Discover how organizations are not just selling sponsorships—but effectively selling the value and experience of the fair itself. This course is available for credit to Institute of Fair Management enrollees and is open to all convention delegates.
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