Get Started in the Institute of Fair Management
A review at an above average level how to make sponsorships & sales happen. Explore sponsorship valuation basics, the "sales process” and the strategy behind it, and how organizations are not only selling sponsorships, but are selling fairs. This is a for credit course for Institute of Fair Management enrollees and open to all convention delegates.
Presented by Jen Puente, CFE – Director of Marketing and Partnerships, Wisconsin State Fair.
Jen Puente has been part of the fair her entire life. In her current role as Director of Marketing & Partnerships for the Wisconsin State Fair, which she stepped into in March 2016, Jen focuses on securing and maintaining over 120 corporate partnerships totaling over $2.6 million dollars in gross sponsorship revenue for the annual Fair. Jen also assists in creative development, media placement, and overall branding for the Fair’s annual advertising and marketing campaign. Jen’s other responsibilities include booking and logistics for all mobile marketing tours and managing the fair’s official merchandise program.
Jen has served as the Chair of the IAFE Young Professionals Initiative, and serves on the IAFE Sponsorship Committee, and is an active participant in the Wisconsin Association of Fairs.
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