IAFE IFM Entertainment Programming Track
The IAFE Institute of Fair Management (IFM) Certification Tracks are specialized, continuing education programming for IFM graduates. This senior level coursework is presented through varying methods of instruction CyberSeminar, Instructor-led, Case Study and Service-Learning Projects.
Upon completion, the enrollee will become “certified” in the respective track completion. They will receive a certificate of accomplishment valid for five years. Every five years a minimum of three approved continuing education courses are required to maintain “Certified Status.” Individual will then be re-certified for an additional five years receiving an updated certificate. Continuing education courses are offered through the IAFE at the annual conventions, management conferences, zone meetings and other IAFE events.
IAFE IFM CERTIFICATION TRACKS
1. MANAGEMENT (2021)
2. ENTERTAINMENT AND PROGRAMMING (2021)
3. MARKETING AND PROMOTIONS (2022)
4. FACILITIES MANAGEMENT (2022)
5. LEADERSHIP (2023)
6. SPONSORSHIP AND FUNDRAISING (2023)
IFM graduates may enroll in one track per year. Tracks will be offered every three years. Completion of all six tracks is not required. Once you complete a track, you will be certified within that track. However, all six tracks may be completed if an individual should choose to do so.
INVESTMENT: The investment for each track is $649 (USD). This includes all coursework, required program CyberSeminars and registration to the IFM Summit, where the enrollees will present their case study findings. This does not include travel and registration expenses for the Annual Convention or travel related expenses to the IFM Summit.
ENTERTAINMENT AND PROGRAMMING TRACK (2021)
Specialized coursework that presents fundamental principles and practices of industry entertainment and event programming.
#101 From Page to Stage - Performance Stage Operations: (CyberSeminar) This course provides you with the nuts and bolts of stage management and operations. You will learn stage terminology and gain knowledge that will assist you with your stage management efforts.
#102 Educational Entertainment from an Educator’s View: (CyberSeminar) An education expert, former teacher and administrator will provide you with tools on how to align your event’s activities with educational standards, best outreach practices and how to incorporate a strong educational component at your fair and during your non-fair calendar.
#103 Entertainment Marketing and the Media: (CyberSeminar) Review media trends and how to promote your event with the media. Attendees will actively develop a plan to enhance their media relations, communication plan and develop a media memorandum of understanding.
#104 Agriculture, What Role Does It Play at Your Fair? (CyberSeminar) Examine your state and local statutes to identify what role you play in your community. How do you operate within those regulations? Attendees will conduct an agriculture audit and further determine how to develop agricultural (educational) events. Review the Consumer Protection Plan and identify how activists affect your best designed plan.
#105 Enhancing Your Fairgoer Experience Through Effective Programming: (CyberSeminar) Course reviews the scheduling process to maximize revenue and provide quality programming to your guest. The course identifies how to utilize crowdsourcing to develop your programming and methods to communicate it to your consumer.
#106 Entertainment Law: (Presenter-led) Provides a fundamental knowledge of entertainment laws necessary to understand contracts, copyright, trademark, and employment issues.
#107 Contracts, Request for Proposal and Request for Qualifications, Contract Administration: (Presenter-led) In-depth course that looks at the steps necessary for a successful negotiation, from RFP’s to administering the contract. Contents include negotiation preparation, setting targets, roles of team members, setting strategy, conducting negotiations, and documenting the final agreement. Upon completion, the enrollee will be able to prepare for, secure and administer contracts.
Service- Learning Project: An integrated activity that connects the concepts and principles of this track to real-life application through volunteerism. Each participant will gain practical experience while focusing on Entertainment and Programming activities. Minimum eight volunteer hours. To be approved by your mentor.
Case Study: Track enrollees will be assigned an active case study related to Entertainment/Programming from a member fair. The group will evaluate the case through provided guidelines, actively engage with the event, and provide their final recommendation with a presentation to the IAFE Education Advisory Board at IFM Summit. Each group will be provided an industry mentor to aid the group in their case study efforts.
Testing: In order to complete the track certification, enrollees are required to successfully pass a final exam, administered on-line. Passing score is considered 90 percent or greater. Enrollee will be provided multiple opportunities to achieve a passing score.
Re-Certification: Upon completion, the enrollee will become “certified” in the respective track completed. Every five years a minimum of three approved continuing education courses are required to maintain “Certified Status.” Continuing education courses are offered, through the IAFE, at the annual conventions, management conferences, zone meetings and other IAFE events.
**Coursework subject to change, courses available ONLY to those enrolled in the corresponding IFM certification track.
2021Track Registration Closes January 15, 2021