101 Business Planning

Enhance Your Skills

Get Started in the Institute of Fair Management

IAFE CyberSeminars

Course Description:

We are a business! This course will define the purpose and value of a business plan; identify major components and outline strategies to a successful business plan.

Business Planning is a for-credit course of the Institute of Fair Management (required for all IFM enrollees but open to all IAFE members) but the topics covered will be beneficial to anyone working in the industry.

Penny C. McBride is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years.

About IAFE CyberSeminars

These are Webinar sessions which you watch and listen to sitting at your own computer. Not every CyberSeminar is an Institute course. The fee for these sessions is $59 per organization- but for that fee you can gather as many people as you want around one computer or distribute the final GoToWebinar to others in your organization. We have fairs use IAFE CyberSeminars as staff and/or board training sessions and often, if there are fairs close in a geographic area, they get together to share this session! You must participate in the live CyberSeminar AND LOG IN INDIVIDUALLY TO GOTOWEBINAR in order to receive credit - credit cannot be issued for purchasing recordings of the session (which are typically made available to members).

Registration is a two step process: First you must register through the IAFE, once you have registered and made payment you will receive a confirmation email. The confirmation email will provide you with the GoToWebinar registration link. This is the link you need to share with other IFM enrollees from your organization so they can log-in. Registering individually for credit begins with the October 23, 2019 CyberSeminar. You will no longer forward emails with those that participated at your location. For folks currently not enrolled they too will register through GoToWebinar, thus we will have record of their attendance which we will maintain for two years, thus if they enroll they will receive credit for the course.

You will need to use your Member ID/password to register online through the IAFE. Registration closes at 5 p.m. the day before each session.