We are a business! This course will define the purpose and value of a business plan; identify major components and outline strategies to a successful business plan.
Business Planning is a for-credit course of the Institute of Fair Management (required for all IFM enrollees but open to all IAFE members) but the topics covered will be beneficial to anyone working in the industry.
Penny C. McBride is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years.
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