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101 Business Planning

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2022 CyberSeminar

Course Description:

We are a business! This course will define the purpose and value of a business plan; identify major components and outline strategies to a successful business plan.

Business Planning is a for-credit course of the Institute of Fair Management (required for all IFM enrollees but open to all IAFE members) but the topics covered will be beneficial to anyone working in the industry.

Penny C. McBride is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years.

About 2022 CyberSeminar

These are Webinar sessions which you watch and listen to sitting at your own computer. Not every CyberSeminar is an Institute course. The fee for these sessions is $59 per organization- but for that fee you can share the GoToWebinar link with many people, within your organization, as you would like. IFM enrollees and anyone not enrolled and wanting future credit for the course MUST utilize the personalized URL provided by GoToWebinar   You must participate in the live CyberSeminar AND LOG IN INDIVIDUALLY TO GOTOWEBINAR in order to receive credit - credit cannot be issued for purchasing recordings of the session (which are typically made available to members). 
 
Registration is a two step process: First you must register through the IAFE, once you have registered and made payment you will receive a confirmation email. The confirmation email will provide you with the GoToWebinar registration link. This is the link you need to share with others, from your organization, so they can log-in.  

You will need to use your Member ID/password to register online through the IAFE.