Get Started in the Institute of Fair Management
In this session, you’ll learn how to assess your sponsorship potential and generate a plan for turning ideas into dollars. Learn how to identify opportunities and prospects and create proposals. Relevant case studies will be shared.
Jen Puente has been part of the fair her entire life. In her current role as Director of Marketing & Partnerships for the Wisconsin State Fair, which she stepped into in March 2016, Jen focuses on securing and maintaining over 120 corporate partnerships totaling over $2.6 million dollars in gross sponsorship revenue for the annual Fair. Jen also assists in creative development, media placement, and overall branding for the Fair’s annual advertising and marketing campaign. Jen’s other responsibilities include booking and logistics for all mobile marketing tours and managing the fair’s official merchandise program.
Jen has served as the Chair of the IAFE Young Professionals Initiative, and serves on the IAFE Sponsorship Committee, and is an active participant in the Wisconsin Association of Fairs.
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