Get Started in the Institute of Fair Management
Learn the dos and don’ts of crisis communication. This instructor led workshop provides an overview of how to respond in a crisis situation; minimize the impact to the organization, deliver positive media interviews and deliver key messages. Attendees will learn how to conduct a news conference to address a crisis, manage key information, and maintain effective media relations. This course will discuss what constitutes a crisis.
Debbie Evans, Evans Marketing Communications: Hospitality industry veteran Debbie Evans has more than 20 years of sales, marketing and public relations experience. Her career has taken her from the floor of Germany’s largest travel trade fair to the top of Spain’s tallest roller coaster.
Evans has extensive experience in product launch, photo and video direction, collateral development, corporate communications, crisis management, and media relations. Through the year 2006, Debbie served as Six Flags, Inc.’s corporate director of communications providing strategic counsel and oversight of the company’s 39 parks worldwide.
After her tenure at Six Flags, Evans gained valuable marketing agency experience working with leading consumer brands including Target, The Home Depot and Levolor Kirsch Window Fashions. As a consultant, her clients have included the International Association of Fairs & Expositions, PGA National Resort & Spa, Miraval Resort & Spa, Skyterra Wellness, Herschend Family Entertainment, Premier Parks and Six Flags among others.
Evans is a graduate of the Georgia State University school of Hospitality Administration and is active as a volunteer with IAAPA and numerous state and local organizations. A native of Atlanta, Debbie currently lives with her family on Maryland’s Eastern Shore.
The only time when the courses are limited to IFM enrollees only - no one else, except Institute Graduates, can attend this meeting.
It is intensive training and networking time. Important note: you MUST plan to attend at least two Summits as certain courses are offered only in this setting! The location changes each year and typically it is scheduled for some time in the first quarter of the year, but it has been held in 3rd quarter upon occasion.
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