Get Started in the Institute of Fair Management
Explore basic principles of advertising and their role in traditional and non-traditional media. The course defines "marketing” and marketing components; common terms, review media mix and agency relationships. Gain tools to review advertising contracts and identify new media avenues. Course participants receive techniques and methods used in the advertising media process.
Presented by Brienna Schuette - Moxie and Drive Marketing: Brienna Schuette is the founder of Moxie & Drive Marketing. Previously, she spent the majority of her career creating and executing strategic, multi-platform marketing plans for the Minnesota State Fair's annual campaigns and special initiatives. As the youngest spokesperson in Minnesota State Fair history, Brienna conduced nearly 100 local radio, television and print interviews annually; was interviewed by all four Minneapolis/St. Paul national television network affiliates, plus the New York Times, Tonight Show, USA Today, Food Network and Travel Channel; and wrote hundreds of headlines and promotional pieces seen by millions.
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